Apple Tan

Social Media Manager

Content That Gets Seen.

Content creation, editing, posting and paid ads for studios, coaches and service businesses.

See My Work Get In Touch

Mind2mind5.48M views in 60 days

AR Circus Arts+332% accounts reached in 30 days

Liam’s Den652K views on one Reel

Hey, I’m Apple

Tired Of Spending Hours Planning Your Content?

I help service-based businesses and coaches grow brand awareness and engagement through social media strategy. I plan, create, edit, post and measure, so you can focus on running your business.

4

years as a social media manager

3

years of video editing

3

years of Facebook advertising

9

years in team management & customer service

Expertise

  • Social media strategy & management
  • Content creation: graphics, photo, video
  • Copywriting for ads and captions
  • Facebook & Instagram ads and analysis
  • Shopify & Wix web design
  • Email marketing
  • Mentoring & team management

Experience

  • 4 years social media manager
  • 3 years graphic design
  • 3 years Facebook advertising
  • 3 years website design
  • 3 years email marketing
  • 3 years video editing
  • 1 year HighLevel support
  • 9 years team management & customer service

Education

Bachelor of Science in Computer Science

What I Do

Content, Posting & Paid Ads

01

Strategy & Planning

Content calendars, profile optimization and platform plans.

02

Content Creation

Shoot lists, scripts, graphics and on-screen hooks.

03

Editing & Copywriting

Reels, carousels and promos, edited and captioned.

04

Paid Ads

Facebook and Instagram campaigns for leads and sales.

05

Community Management

Replies, DMs and conversations that build an audience.

06

Reporting & Growth

Monthly insights on reach and engagement, plus next steps.

Also: newsletters, website and funnel design (Wix, Shopify), email marketing.

Results

Growth You Can Point To

5.48M

views in 60 days
Mind2mind

+1,657

net followers in 60 days
Mind2mind

+648%

accounts reached in 30 days
AR Pole

+332%

accounts reached in 30 days
AR Circus Arts

Account-level figures from Instagram Insights while I handled content and posting.

Strategy

My Content Strategy

Hook First

On-screen text in the first second tells people why to keep watching.

Make It Relatable

Everyday moments people tag a friend in.

One Scroll-Stopping Visual

A pour, a giraffe on stilts, a slip on ice.

Turn Attention Into Leads

Paid campaigns turn reach into sign-ups.

The Content Mix I Use

  • Tip posts
  • Talking videos
  • Memes
  • Entertainment
  • Educational Reels
  • Carousels
  • Promo designs
  • Newsletters

Organic content builds the audience. Paid ads turn that attention into leads when it makes sense.

Workflow

From Idea To Post

  1. Research & IdeasStudy what already performs in your niche and rework it.Output: idea list
  2. Shoot List & ScriptPlan the shots, the hook line and the script before filming.Output: shoot list and script
  3. Capture & CollectDirect the shoot or gather footage and B-roll from you.Output: footage and B-roll
  4. Edit & Hook TextCut the video and add on-screen hook text.Tools: CapCut, Filmora, Canva
  5. Caption & ScheduleWrite captions, hashtags and the call to action, then schedule.Tools: SocialPilot, Planable, Meta Business Suite
  6. Engage & ReviewReply to comments and DMs, track results and refine the next batch.Tools: Meta Business Suite, Google Slides

Organic + Paid

From Reach To Sign-Ups

Post or Reel
→
Lead Ad
→
Show Up
→
Sign Up

Open HouseAR Circus Arts

91leads
33%show rate
72%sales conversion

WebinarSelf Intelligence

146registrations
29%show rate
52%sales conversion

Working With Me

How We Work Together

  1. Audit & GoalsReview your accounts and set clear targets for awareness, followers or sign-ups.
  2. Monthly Content CalendarEvery post planned and tracked in Asana and Google Docs.
  3. Weekly Creation & PostingContent made in Canva and CapCut, then posted through Meta Business Suite.
  4. Monthly Report & Next StepsReach, engagement and top posts in a Google Slides or Canva report, plus what to do next.

Case Studies

Accounts I’ve Grown

Seven accounts, one goal each time: increase awareness and follower growth.

Mind2mind

Goal
Increase awareness and follower growth.
My role
Shoot lists, script ideas, captions and posting.
5.48M

views in 60 days

+1,657

net followers in 60 days

659K

interactions in 60 days

Why It Worked

  • A relatable him-vs-her comparison in the first frame.
  • Highly shareable: 25K shares and 478K likes.
  • A collaboration put it in front of a second audience.

The Reels That Broke Out

3.9M views

“How I use maps VS. how my husband uses maps” · 2.7M viewers · collab Reel, views shared with the collaborator account

Watch the Reel →  ·  View the post →

More: 175K trial Reel →

Instagram Insights for Mind2mind: 5.48M views and 1,657 net followers in 60 days
Account Insights, 60 days
Reel Insights: 3.9M views and 2.7M viewers on the maps Reel
Reel Insights

AR Circus Arts

Goal
Increase awareness and follower growth.
My role
Hook text, editing, captions and posting. I also set up the lead-gen ads.
+332%

accounts reached in 30 days

91

Open House leads at $4.73 each

47

Nutcracker event responses at $0.54 each

Why It Worked

  • Giant yellow giraffes on stilts stop the scroll.
  • The hook is an offer: “You throw the party. We’ll bring the animals.”
  • One short, loop-friendly shot.

The Reel That Broke Out

777K views

“Meet our new herd” · giraffes on stilts at an event

Watch the Reel →  ·  View the post →

Instagram Insights for AR Circus Arts: accounts reached up 332% in 30 days
Account Insights, 30 days
Instagram content dashboard for AR Circus Arts showing top posts by views
Content dashboard

Liam’s Den

Goal
Increase awareness and follower growth.
My role
Shoot lists, script ideas, captions and posting.
652K

views · Featured Pour

284K

views · Top 5 favorites

95K

views · Sparkling wine feature

Why It Worked

  • One satisfying pour in a single shot.
  • A quote people send to friends who love champagne.
  • Seven seconds long, so it replays.

The Reels That Broke Out

652K views

“Featured Pour” · rosé champagne pour at the bar

Watch the Reel →  ·  View the post →

More: 94K video → post →

Instagram content dashboard for Liam’s Den showing top posts by views
Content dashboard

Triple 7

Goal
Increase awareness and follower growth.
My role
Shoot lists, script ideas, captions and posting.
157K

views · top Reel

64K

views · second Reel

38K

views · third Reel

Why It Worked

  • A POV hook anyone with coworkers recognizes.
  • The gag lands in six seconds.
  • It invites people to tag a coworker.

The Reel That Broke Out

157K views

“POV: Me on my way to use my coworker as my unpaid therapist”

Watch the Reel →  ·  View the post →

Instagram content dashboard for Triple 7 showing top posts by views
Content dashboard

AR Studio

Goal
Increase awareness and follower growth.
My role
Hook text, editing, captions and posting.
53K

views · top Reel

45K

views · second Reel

22K

views · third Reel

Why It Worked

  • A niche joke the aerial community recognizes and shares.
  • Hook text on screen in the very first frame.
  • Seasonal and relatable.

The Reels That Broke Out

53K views

“When you slip and fall on the ice but you’re an aerialist”

Watch the Reel →  ·  View the post →

More: 45K video → post →

Instagram content dashboard for AR Studio showing top posts by views
Content dashboard

Heal Her Gut

Goal
Increase awareness and follower growth.
My role
Hook text, editing, captions and posting, with ideas based on existing content.
390K

views in 90 days

+672

net followers in 90 days

26K

interactions in 90 days

Why It Worked

  • Text appears line by line, so people watch to the last line.
  • An emotional message people save and share.
  • A calm dusk visual that lets the words lead.

The Reel That Broke Out

345K views

“If someone asks about my past, I will always say it was necessary…”

Watch the Reel →  ·  View the post →

Instagram Insights for Heal Her Gut: 390K views and 672 net followers in 90 days
Account Insights, 90 days
Instagram Insights for Heal Her Gut: 991 followers, up 210.7% in 90 days
Follower growth

Lashix

Goal
Increase awareness and follower growth.
My role
Shoot lists, script ideas, captions and posting.

Why It Worked

  • Relatable humor for lash clients and lash techs alike.
  • A fast visual gag: money flying across the room.
  • Hook text sets up the joke before the reveal.

The Reels That Broke Out

26K views

“When you don’t even need to check in the mirror because your lash tech eats every time!”

Watch the Reel →  ·  View the post →

More: 23K video → post →

Viral Content

Posts That Broke Out

Eleven posts I created, each linked to the video.

3.9MMind2mindWatch → 777KAR Circus ArtsWatch → 652KLiam’s DenWatch → 345KHeal Her GutWatch → 175KMind2mindWatch → 157KTriple 7Watch → 94KLiam’s DenWatch → 53KAR StudioWatch → 45KAR StudioWatch → 26KLashixWatch → 23KLashixWatch →

The 3.9M Mind2mind Reel is a collab, so its views are shared with the collaborator account. The 175K Mind2mind Reel is a trial Reel.

Video Edits

Talking Video & Ad Edits

Large files. They open in Drive.

Paid Ads

Campaigns I Set Up

Lead Generation · AR Circus Arts

Facebook and Instagram ads I set up and managed.

$0.54

per event response · Nutcracker Circus (47)

$2.38

per lead · Aerial or Pole Foundations (42)

$2.60

per lead · Kids Class Try for $5 (51)

$4.73

per lead · Open House (91 leads)

Open House campaign: 33% show rate and 72% sales conversion.

Meta Ads Manager results for the AR Circus Arts lead campaigns
Meta Ads Manager · AR Circus Arts lead campaigns

Sales & Webinars

Glowin Skin · E-commerce

186

purchases at $8.32 each

5.2x

return on ad spend

$8,014

in sales from $1,549 ad spend

Self Intelligence · Webinar

146

registrations at $5.75 each

99

leads at $10.05 each

52%

sales conversion, 29% show rate

Meta Ads Manager report for the Glowin Skin conversion campaign Meta Ads Manager results for the Self Intelligence webinar campaigns

Meta Ads Manager reports. Amounts converted to US dollars.

Tools

What I Work In

Planning

Asana, Monday, ClickUp, Airtable, Google Workspace

Scheduling

SocialPilot, Meta Business Suite, Planable

Design & Editing

Canva, Filmora, CapCut

Websites

Wix, Shopify

Email & CRM

Mailchimp, HighLevel

Platforms

Instagram, Facebook, TikTok, LinkedIn, YouTube

Let’s Work Together

Ready To Grow Your Reach?

Send an inquiry and we’ll schedule a call to talk through what your accounts need.

Email

[email protected]